{"id":1385,"date":"2025-05-24T16:08:06","date_gmt":"2025-05-24T08:08:06","guid":{"rendered":"https:\/\/regencargobikes.com\/?p=1385"},"modified":"2025-05-24T16:08:08","modified_gmt":"2025-05-24T08:08:08","slug":"cargo-bike-odm-guide","status":"publish","type":"post","link":"https:\/\/regencargobikes.com\/cs\/cargo-bike-odm-guide\/","title":{"rendered":"Co je ODM pro n\u00e1kladn\u00ed kola? Jednoduch\u00fd pr\u016fvodce od Regen"},"content":{"rendered":"<p>P\u0159iv\u00e9zt n\u00e1kladn\u00ed kolo na trh m\u016f\u017ee b\u00fdt jako proj\u00edt bludi\u0161t\u011bm.<\/p>\n\n\n\n<p>Mo\u017en\u00e1 m\u00e1te skv\u011bl\u00fd n\u00e1pad. Jedine\u010dn\u00fd p\u0159\u00edpad pou\u017eit\u00ed. Nebo vizi zna\u010dky, kter\u00e1 \u0159e\u0161\u00ed skute\u010dn\u00e9 probl\u00e9my - a\u0165 u\u017e jde o rodiny, podniky nebo m\u011bstskou mobilitu. Ale kde za\u010d\u00edt? In\u017een\u00fdrstv\u00edm? P\u0159edpisy? Prototypy? N\u00e1stroje?<\/p>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b p\u0159ich\u00e1z\u00ed na \u0159adu ODM.<\/p><div class=\"regen-test-placement-from-wizard-1604397851\" id=\"regen-3179811779\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1076230867169041\"\n     crossorigin=\"anonymous\"><\/script><\/div><div class=\"regen-test-placement-from-wizard-2878267818\" id=\"regen-4254074528\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1076230867169041\"\n     crossorigin=\"anonymous\"><\/script><\/div>\n\n\n\n<p>Ve spole\u010dnosti Regen spolupracujeme se zna\u010dkami, kter\u00e9 cht\u011bj\u00ed uv\u00e9st do \u017eivota sv\u00e9 vlastn\u00ed produkty pro n\u00e1kladn\u00ed kola - ani\u017e by musely v\u0161e stav\u011bt od za\u010d\u00e1tku. ODM, resp. <strong>V\u00fdroba p\u016fvodn\u00edho designu<\/strong>, co\u017e znamen\u00e1, \u017ee se star\u00e1me o technick\u00fd z\u00e1klad: n\u00e1vrh, v\u00fdvoj, dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f a v\u00fdrobu. Vy p\u0159inesete svou zna\u010dku, sv\u016fj p\u0159\u00edb\u011bh, sv\u016fj pohled na trh - a my p\u0159ivedeme kolo do reality, p\u0159ipraven\u00e9 na va\u0161e jm\u00e9no.<\/p>\n\n\n\n<p>Tento model je vhodn\u00fd zejm\u00e9na pro spole\u010dnosti, kter\u00e9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chcete sn\u00ed\u017eit \u010das a n\u00e1klady na v\u00fdzkum a v\u00fdvoj<\/li>\n\n\n\n<li>Pot\u0159ebujete kolo, kter\u00e9 je ji\u017e otestovan\u00e9 a vyhovuje p\u0159edpis\u016fm.<\/li>\n\n\n\n<li>Preferuj\u00ed flexibilitu mal\u00fdch s\u00e9ri\u00ed pro nov\u00e1 uveden\u00ed na trh nebo pilotn\u00ed projekty.<\/li>\n\n\n\n<li>St\u00e1le cht\u011bj\u00ed m\u00edt kontrolu nad t\u00edm, jak jejich produkt vypad\u00e1, funguje a vyhovuje jejich publiku.<\/li>\n<\/ul>\n\n\n\n<p>V t\u00e9to p\u0159\u00edru\u010dce v\u00e1s sezn\u00e1m\u00edme s t\u00edm, co vlastn\u011b zahrnuje ODM n\u00e1kladn\u00edch kol, co m\u016f\u017eete o\u010dek\u00e1vat od spolupr\u00e1ce s dodavatelem ODM n\u00e1kladn\u00edch kol a jak v\u00e1m tento p\u0159\u00edstup m\u016f\u017ee pomoci rozv\u00edjet va\u0161i zna\u010dku s jistotou, rychlost\u00ed a technickou dokonalost\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co p\u0159esn\u011b je Cargo Bike ODM?<\/strong><\/h2>\n\n\n\n<p>ODM znamen\u00e1 <strong>V\u00fdroba p\u016fvodn\u00edho designu<\/strong>-obchodn\u00ed model, kdy v\u00fdrobce navrhne a vyvine celou platformu v\u00fdrobku, kter\u00fd pak m\u016f\u017ee b\u00fdt upraven a prod\u00e1v\u00e1n pod zna\u010dkou jin\u00e9 spole\u010dnosti.<\/p>\n\n\n\n<p>V oblasti n\u00e1kladn\u00edch kol to znamen\u00e1, \u017ee nemus\u00edte za\u010d\u00ednat s pr\u00e1zdnou str\u00e1nkou. Z\u00e1kladn\u00ed geometrie r\u00e1mu, integrace pohonn\u00e9ho syst\u00e9mu a r\u00e1mec pro dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f jsou ji\u017e k dispozici. Zam\u011b\u0159te se na <strong>p\u0159izp\u016fsoben\u00ed, budov\u00e1n\u00ed zna\u010dky, um\u00edst\u011bn\u00ed na trhu a distribuce.<\/strong>.<\/p>\n\n\n\n<p>Je u\u017eite\u010dn\u00e1 zejm\u00e9na pro:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Startupy nebo mal\u00e9 a st\u0159edn\u00ed podniky<\/strong> bez vlastn\u00edho odd\u011blen\u00ed v\u00fdzkumu a v\u00fdvoje<\/li>\n\n\n\n<li><strong>Maloobchodn\u00edci<\/strong> z\u00e1jem o elektrokola soukrom\u00fdch zna\u010dek<\/li>\n\n\n\n<li><strong>Provozovatel\u00e9 vozov\u00e9ho parku<\/strong> zav\u00e1d\u011bn\u00ed nov\u00fdch \u0159e\u0161en\u00ed pro dod\u00e1vky nebo rodinn\u00fd n\u00e1klad<\/li>\n\n\n\n<li><strong>Startupy v oblasti mobility<\/strong> testov\u00e1n\u00ed nov\u00fdch obchodn\u00edch model\u016f<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"782\" src=\"https:\/\/regencargobikes.com\/wp-content\/uploads\/2025\/05\/Cargo-Bike-ODM-structure-design-1024x782.webp\" alt=\"N\u00e1vrh struktury n\u00e1kladn\u00edho kola ODM\" class=\"wp-image-1386\" srcset=\"https:\/\/regencargobikes.com\/wp-content\/uploads\/2025\/05\/Cargo-Bike-ODM-structure-design-1024x782.webp 1024w, https:\/\/regencargobikes.com\/wp-content\/uploads\/2025\/05\/Cargo-Bike-ODM-structure-design-300x229.webp 300w, https:\/\/regencargobikes.com\/wp-content\/uploads\/2025\/05\/Cargo-Bike-ODM-structure-design-768x586.webp 768w, https:\/\/regencargobikes.com\/wp-content\/uploads\/2025\/05\/Cargo-Bike-ODM-structure-design-16x12.webp 16w, https:\/\/regencargobikes.com\/wp-content\/uploads\/2025\/05\/Cargo-Bike-ODM-structure-design.webp 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kl\u00ed\u010dov\u00e9 f\u00e1ze projektu ODM n\u00e1kladn\u00edch kol<\/strong><\/h2>\n\n\n\n<p>Pochopen\u00ed typick\u00fdch krok\u016f projektu ODM pom\u00e1h\u00e1 stanovit realistick\u00e1 o\u010dek\u00e1v\u00e1n\u00ed:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. V\u00fdb\u011br modelu nebo instrukt\u00e1\u017e na zak\u00e1zku<\/strong><\/h3>\n\n\n\n<p>M\u016f\u017eete si vybrat z p\u0159edem p\u0159ipraven\u00fdch z\u00e1kladn\u00edch model\u016f (jako Long John, Longtail, trikes) nebo poskytnout referen\u010dn\u00ed kola a jasn\u00fd sc\u00e9n\u00e1\u0159 pou\u017eit\u00ed pro \u0159e\u0161en\u00ed na m\u00edru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. P\u0159izp\u016fsoben\u00ed funkc\u00ed<\/strong><\/h3>\n\n\n\n<p>V z\u00e1vislosti na flexibilit\u011b ODM se m\u016f\u017eete \u010dasto p\u0159izp\u016fsobit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rozm\u011bry r\u00e1mu nebo p\u0159\u00edslu\u0161enstv\u00ed (nap\u0159. d\u011btsk\u00e9 seda\u010dky, boxy)<\/li>\n\n\n\n<li>Syst\u00e9m motoru (nap\u0159. st\u0159edov\u00fd pohon, zadn\u00ed n\u00e1boj, specifikace to\u010div\u00e9ho momentu)<\/li>\n\n\n\n<li>Typ brzdy (mechanick\u00e1 vs. hydraulick\u00e1 kotou\u010dov\u00e1)<\/li>\n\n\n\n<li>Povrchov\u00e1 \u00faprava laku a design obtisk\u016f<\/li>\n\n\n\n<li>Osv\u011btlen\u00ed, bezpe\u010dnostn\u00ed prvky a displej<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Vytv\u00e1\u0159en\u00ed prototyp\u016f a testov\u00e1n\u00ed<\/strong><\/h3>\n\n\n\n<p>P\u0159ed roz\u0161\u00ed\u0159en\u00edm je standardn\u00ed proj\u00edt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>F\u00e1ze CAD nebo 3D prototypu<\/li>\n\n\n\n<li>Vzorky pro silni\u010dn\u00ed test<\/li>\n\n\n\n<li>Drobn\u00e9 \u00fapravy geometrie, v\u00fdkonu nebo souladu s p\u0159edpisy<\/li>\n<\/ul>\n\n\n\n<p>Testov\u00e1n\u00ed obvykle zahrnuje \u00fanavov\u00e9 zkou\u0161ky, z\u00e1t\u011b\u017eov\u00e9 zkou\u0161ky, brzd\u011bn\u00ed a vizu\u00e1ln\u00ed kontrolu podle p\u0159\u00edslu\u0161n\u00fdch norem, nap\u0159. <strong>EN 17860<\/strong>, <strong>EN 15194<\/strong>nebo <strong>DIN 79010<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. V\u00fdroba a kontrola kvality<\/strong><\/h3>\n\n\n\n<p>Po dokon\u010den\u00ed se zah\u00e1j\u00ed v\u00fdroba - \u010dasto v d\u00e1vk\u00e1ch od 100 do 500 kus\u016f. Kl\u00ed\u010dov\u00e9 je p\u0159\u00edsn\u00e9 zaji\u0161t\u011bn\u00ed kvality: kontrola p\u0159i sva\u0159ov\u00e1n\u00ed, lakov\u00e1n\u00ed, mont\u00e1\u017ei a kone\u010dn\u00e9m balen\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Podpora dokumentace a dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f<\/strong><\/h4>\n\n\n\n<p>Pro prodej v EU obvykle pot\u0159ebujete:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prohl\u00e1\u0161en\u00ed o shod\u011b CE<\/li>\n\n\n\n<li>Certifik\u00e1ty o zkou\u0161k\u00e1ch t\u0159et\u00ed strany (nap\u0159. TUV, SGS)<\/li>\n\n\n\n<li>Bezpe\u010dnostn\u00ed zpr\u00e1vy o bateri\u00edch (nap\u0159. UN38.3, EN50604)<\/li>\n\n\n\n<li>Ozna\u010dov\u00e1n\u00ed, \u010d\u00e1rov\u00e9 k\u00f3dy, podpora EAN\/SKU<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak\u00e9 jsou v\u00fdhody pou\u017e\u00edv\u00e1n\u00ed ODM pro n\u00e1kladn\u00ed kola?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Rychlej\u0161\u00ed uveden\u00ed na trh<\/strong><\/h3>\n\n\n\n<p>N\u00e1vrh nov\u00e9ho n\u00e1kladn\u00edho kola od nuly m\u016f\u017ee trvat 12-24 m\u011bs\u00edc\u016f. S ODM se tato lh\u016fta \u010dasto zkr\u00e1t\u00ed na 2-4 m\u011bs\u00edce v z\u00e1vislosti na \u00farovni p\u0159izp\u016fsoben\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Ni\u017e\u0161\u00ed riziko<\/strong><\/h3>\n\n\n\n<p>Platformy ODM jsou \u010dasto postaveny na osv\u011bd\u010den\u00fdch konstrukc\u00edch, kter\u00e9 ji\u017e pro\u0161ly mechanick\u00fdmi a regula\u010dn\u00edmi testy. T\u00edm se sni\u017euje riziko n\u00e1kladn\u00fdch zm\u011bn designu, ne\u00fasp\u011b\u0161n\u00fdch certifikac\u00ed nebo z\u00e1ru\u010dn\u00edch reklamac\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Efektivita n\u00e1klad\u016f<\/strong><\/h3>\n\n\n\n<p>V\u00fdzkum a v\u00fdvoj, n\u00e1stroje a testov\u00e1n\u00ed se amortizuj\u00ed v r\u00e1mci v\u0161ech projekt\u016f, tak\u017ee m\u016f\u017eete t\u011b\u017eit z \u00faspor z rozsahu, i kdy\u017e spou\u0161t\u00edte mal\u00e9 s\u00e9rie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2705 Profesion\u00e1ln\u00ed in\u017een\u00fdrstv\u00ed<\/strong><\/h3>\n\n\n\n<p>Mnoho ODM v t\u00e9to oblasti zam\u011bstn\u00e1v\u00e1 zku\u0161en\u00e9 in\u017een\u00fdry, kte\u0159\u00ed rozum\u00ed nuanc\u00edm:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rozlo\u017een\u00ed n\u00e1kladu<\/li>\n\n\n\n<li>Bezpe\u010dnost d\u011bt\u00ed a cestuj\u00edc\u00edch<\/li>\n\n\n\n<li>Brzdn\u00fd v\u00fdkon ve m\u011bst\u011b<\/li>\n\n\n\n<li>Integrace bateri\u00ed a software BMS<\/li>\n<\/ul>\n\n\n\n<p>Takovou \u00farove\u0148 in\u017een\u00fdrstv\u00ed je obt\u00ed\u017en\u00e9 (a n\u00e1kladn\u00e9) zopakovat od nuly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co hledat u dodavatele ODM n\u00e1kladn\u00edch kol<\/strong><\/h2>\n\n\n\n<p>Ne v\u0161ichni poskytovatel\u00e9 ODM jsou stejn\u00ed. P\u0159i hodnocen\u00ed potenci\u00e1ln\u00edch partner\u016f zva\u017ete n\u00e1sleduj\u00edc\u00ed skute\u010dnosti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u016fv\u011bryhodnost in\u017een\u00fdrstv\u00ed<\/strong> - Dok\u00e1\u017e\u00ed v\u00e1m na po\u017e\u00e1d\u00e1n\u00ed vysv\u011btlit specifikace zat\u00ed\u017een\u00ed, k\u0159ivky to\u010div\u00e9ho momentu nebo normy ISO?<\/li>\n\n\n\n<li><strong>P\u0159ipravenost na dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f<\/strong> - Jsou v souladu s p\u0159edpisy EU pro n\u00e1kladn\u00ed kola?<\/li>\n\n\n\n<li><strong>Flexibilita designu<\/strong> - Jsou rigidn\u00ed, nebo jsou ochotni p\u0159izp\u016fsobit modely va\u0161\u00ed nice?<\/li>\n\n\n\n<li><strong>Poprodejn\u00ed podpora<\/strong> - Pom\u00e1haj\u00ed s n\u00e1hradn\u00edmi d\u00edly, technickou dokumentac\u00ed a logistikou?<\/li>\n\n\n\n<li><strong>Transparentnost<\/strong> - Jsou jasn\u011b sd\u011bleny postupy, harmonogramy a n\u00e1klady?<\/li>\n<\/ul>\n\n\n\n<p>Budov\u00e1n\u00ed d\u016fv\u011bry je z\u00e1sadn\u00ed. Nejlep\u0161\u00ed partnerstv\u00ed jsou zalo\u017eena na spolupr\u00e1ci, nikoli na transakci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kdy je ODM spr\u00e1vnou volbou?<\/strong><\/h2>\n\n\n\n<p>ODM nen\u00ed pro ka\u017ed\u00e9ho. Ale je to chytr\u00e1 cesta, pokud:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chcete <strong>rychl\u00fd vstup na trh<\/strong> s odli\u0161n\u00fdm, ale spolehliv\u00fdm produktem<\/li>\n\n\n\n<li>Chyb\u00ed v\u00e1m <strong>intern\u00ed in\u017een\u00fdrsk\u00e9 nebo odborn\u00e9 znalosti v oblasti dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f<\/strong><\/li>\n\n\n\n<li>Chcete <strong>testovat koncept<\/strong> p\u0159ed investic\u00ed do v\u00fdvoje v pln\u00e9m rozsahu<\/li>\n\n\n\n<li>Rad\u011bji se soust\u0159ed\u00edte na <strong>branding, prodej a z\u00e1kaznick\u00e1 zku\u0161enost<\/strong>-ne sva\u0159ovac\u00ed r\u00e1my<\/li>\n<\/ul>\n\n\n\n<p>Dokonce i zaveden\u00e9 spole\u010dnosti vyu\u017e\u00edvaj\u00ed ODM k pilotn\u00edmu ov\u011b\u0159en\u00ed nov\u00fdch kategori\u00ed p\u0159edt\u00edm, ne\u017e se do nich pln\u011b zapoj\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky<\/strong><\/h2>\n\n\n\n<p>V\u00fdroba n\u00e1kladn\u00edch kol ODM nab\u00edz\u00ed praktickou a \u0161k\u00e1lovatelnou cestu pro zna\u010dky, kter\u00e9 cht\u011bj\u00ed v\u00edce ne\u017e jen logo na r\u00e1mu, ale nemaj\u00ed prost\u0159edky nebo \u010das na kompletn\u00ed vlastn\u00ed v\u00fdvoj.<\/p>\n\n\n\n<p>D\u00edky kombinaci hotov\u00fdch technick\u00fdch z\u00e1klad\u016f s prostorem pro p\u0159izp\u016fsoben\u00ed a identitu umo\u017e\u0148uje ODM firm\u00e1m uv\u00e1d\u011bt na trh chyt\u0159ej\u0161\u00ed, bezpe\u010dn\u011bj\u0161\u00ed a jist\u011bj\u0161\u00ed produkty. Nen\u00ed to zkratka - je to chytr\u00fd krok vp\u0159ed.<\/p>\n\n\n\n<p>Pokud zkoum\u00e1te sv\u016fj prvn\u00ed (nebo dal\u0161\u00ed) projekt n\u00e1kladn\u00edho kola, ODM m\u016f\u017ee b\u00fdt modelem spolupr\u00e1ce, kter\u00fd va\u0161e n\u00e1pady uvede v \u017eivot - s men\u0161\u00edm po\u010dtem p\u0159ekvapen\u00ed a lep\u0161\u00edmi v\u00fdsledky.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Bringing a cargo bike to market can feel like navigating a maze. Maybe you\u2019ve got a brilliant idea. A unique use case. Or a vision for a brand that solves real problems\u2014whether for families, businesses, or city mobility. But where do you start? Engineering? Regulations? Prototypes? Tooling? That\u2019s where ODM comes in. At Regen, we [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[44,39],"class_list":["post-1385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-cargo-bike-guide","tag-odm"],"_links":{"self":[{"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/posts\/1385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/comments?post=1385"}],"version-history":[{"count":1,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/posts\/1385\/revisions"}],"predecessor-version":[{"id":1388,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/posts\/1385\/revisions\/1388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/media\/1387"}],"wp:attachment":[{"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/media?parent=1385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/categories?post=1385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/tags?post=1385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}