{"id":2213,"date":"2026-09-29T09:00:00","date_gmt":"2026-09-29T01:00:00","guid":{"rendered":"https:\/\/regencargobikes.com\/?p=2213"},"modified":"2026-09-29T09:00:00","modified_gmt":"2026-09-29T01:00:00","slug":"senior-e-trike-target-market","status":"publish","type":"post","link":"https:\/\/regencargobikes.com\/cs\/senior-e-trike-target-market\/","title":{"rendered":"Kdo vlastn\u011b kupuje seniorsk\u00e9 elektrick\u00e9 t\u0159\u00edkolky? T\u0159i profily"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/regencargobikes.com\/wp-content\/uploads\/2026\/08\/trike-cover-upright-adult.jpg\" alt=\"Dosp\u011bl\u00e1 t\u0159\u00edkolka s ko\u0161\u00edkem zaparkovan\u00e1 v americk\u00e9m m\u011bst\u011b\"><figcaption>Zdroj: Wikimedia Commons \u2014 Joe Mabel, CC BY-SA 3.0<\/figcaption><\/figure>\n<p>C\u00edlov\u00fd trh pro elektrick\u00e9 t\u0159\u00edkolky pro seniory nen\u00ed jeden kupuj\u00edc\u00ed \u2014 jsou to alespo\u0148 t\u0159i. Ka\u017ed\u00fd m\u00e1 jin\u00e9 t\u011blo, rozpo\u010det, motivaci a n\u00e1kupn\u00ed kan\u00e1l. Kdy\u017e spr\u00e1vn\u011b nastav\u00edte segmentaci, va\u0161e nab\u00eddka, rozsah velikost\u00ed a marketing logicky navazuj\u00ed. Kdy\u017e to ud\u011bl\u00e1te \u0161patn\u011b, budete m\u00edt \u0161patn\u00e9 modely pro \u0161patn\u00e9ho z\u00e1kazn\u00edka.<\/p>\n<p>Zde je, kdo skute\u010dn\u011b jezd\u00ed, co o nich \u0159\u00edkaj\u00ed data a co by ka\u017ed\u00fd fakt m\u011bl zm\u011bnit ve zp\u016fsobu, jak\u00fdm prod\u00e1v\u00e1te.<\/p>\n<h2>T\u0159i profily kupuj\u00edc\u00edch, t\u0159i r\u016fzn\u00e9 produkty<\/h2>\n<p>V\u011bt\u0161ina popt\u00e1vky se t\u0159\u00edd\u00ed do t\u0159\u00ed profil\u016f:<\/p><div id=\"regen-1787628328\" class=\"regen-test-placement-from-wizard-2878267818 regen-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1076230867169041\"\n     crossorigin=\"anonymous\"><\/script><\/div><div id=\"regen-3675427889\" class=\"regen-test-placement-from-wizard-1604397851 regen-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1076230867169041\"\n     crossorigin=\"anonymous\"><\/script><\/div>\n<ul>\n<li><strong>Aktivn\u00ed \u201cmlad\u00fd-senior\u201d rekrea\u010dn\u00ed jezdec (zhruba 60\u201375).<\/strong> St\u00e1le fit, st\u00e1le nez\u00e1visl\u00fd, ale dvoukolka mu za\u010dala p\u0159ipadat m\u00e9n\u011b spolehliv\u00e1 \u2014 rovnov\u00e1ha vy\u017eaduje v\u011bdom\u00e9 \u00fasil\u00ed, k\u0159i\u017eovatky p\u016fsob\u00ed m\u00e9n\u011b p\u0159edv\u00eddateln\u011b. V\u00fdzkum dopravy tuto skupinu p\u0159esn\u011b popisuje: star\u0161\u00ed dosp\u011bl\u00ed p\u0159ij\u00edmaj\u00ed e-kola p\u0159edev\u0161\u00edm jako n\u00e1hradu za konven\u010dn\u00ed kolo, na kter\u00e9m u\u017e nemohou pohodln\u011b jezdit, aby mohli pokra\u010dovat v cyklistice, nikoli aby nahradili cesty autem. Toto je nejv\u011bt\u0161\u00ed a komer\u010dn\u011b nejatraktivn\u011bj\u0161\u00ed segment.<\/li>\n<li><strong>N\u00e1vratn\u00edk s omezenou pohyblivost\u00ed.<\/strong> Zotavuje se ze zran\u011bn\u00ed, pot\u00fdk\u00e1 se s artritick\u00fdmi klouby nebo ztratil sebev\u011bdom\u00ed po p\u00e1du \u010di t\u011bsn\u00e9m st\u0159etu. Chce se vr\u00e1tit ven. Stabilita, n\u00edzk\u00fd n\u00e1stup a spolehliv\u00e9 brzdy jsou d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e dojezd nebo rychlost.<\/li>\n<li><strong>Institucion\u00e1ln\u00ed nebo programov\u00fd kupuj\u00edc\u00ed.<\/strong> Obec, provozovatel asistovan\u00e9ho bydlen\u00ed, rehabilita\u010dn\u00ed partner nebo p\u016fj\u010dovna pro turisty kupuj\u00edc\u00ed jm\u00e9nem jezdc\u016f. Tento kupuj\u00edc\u00ed se zaj\u00edm\u00e1 o odolnost, opravitelnost, nastavitelnost pro mnoho u\u017eivatel\u016f a soulad s p\u0159edpisy \u2014 a kupuje ve velk\u00e9m.<\/li>\n<\/ul>\n<p>Tyto t\u0159i pot\u0159ebuj\u00ed r\u016fzn\u00e9 specifikace a dostanou se k v\u00e1m r\u016fzn\u00fdmi kan\u00e1ly. Zbytek demografick\u00e9ho obrazu vysv\u011btluje pro\u010d.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/regencargobikes.com\/wp-content\/uploads\/2026\/08\/trike-recumbent-ride.jpg\" alt=\"Le\u017e\u00edc\u00ed t\u0159\u00edkolka jedouc\u00ed pod\u00e9l n\u00e1b\u0159e\u017e\u00ed\"><figcaption>Zdroj: Wikimedia Commons \u2014 OldYorkGuy, CC BY-SA 3.0<\/figcaption><\/figure>\n<h2>Genderov\u00e1 mezera, kterou v\u011bt\u0161ina nab\u00eddek p\u0159ehl\u00ed\u017e\u00ed<\/h2>\n<p>Toto je nej\u010dast\u011bji p\u0159ehl\u00ed\u017een\u00fd bod v demografii seniorsk\u00e9 cyklistiky v cel\u00e9 Evrop\u011b. V Severn\u00ed Americe je cyklistika v\u00edce mu\u017eskou z\u00e1le\u017eitost\u00ed a vlastnictv\u00ed e-kol to odr\u00e1\u017e\u00ed \u2014 americk\u00e9 pr\u016fzkumy vlastn\u00edk\u016f obvykle ukazuj\u00ed zhruba 70% mu\u017e\u016f \/ 30% \u017een. V Evrop\u011b se obraz ve vy\u0161\u0161\u00edm v\u011bku obrac\u00ed: v\u00fdzkum dopravy zji\u0161\u0165uje, \u017ee e-kola maj\u00ed v\u00fdrazn\u011b vy\u0161\u0161\u00ed m\u00edru adopce mezi star\u0161\u00edmi \u017eenami.<\/p>\n<p>Dva dal\u0161\u00ed fakta to zost\u0159uj\u00ed. V\u00edce star\u0161\u00edch \u017een \u017eije samo \u2014 v USA \u017eije 27% \u017een ve v\u011bku 65\u201374 let samo, co\u017e do v\u011bku 85 let stoup\u00e1 na zhruba polovinu, a evropsk\u00fd vzorec je podobn\u00fd. Pro n\u011bkoho, kdo \u017eije s\u00e1m, nen\u00ed nez\u00e1visl\u00e1 mobilita p\u0159\u00edjemn\u00fdm dopl\u0148kem voln\u00e9ho \u010dasu; je to autonomie. A \u017eeny v t\u00e9to kohort\u011b maj\u00ed v pr\u016fm\u011bru men\u0161\u00ed postavu.<\/p>\n<p>Co to m\u011bn\u00ed: seniorsk\u00e1 \u0159ada postaven\u00e1 pouze na velk\u00fdch, t\u011b\u017ek\u00fdch r\u00e1mech ti\u0161e vylu\u010duje velk\u00fd pod\u00edl evropsk\u00e9 popt\u00e1vky. Pot\u0159ebujete skute\u010dn\u011b kompaktn\u00ed, leh\u010d\u00ed variantu, kterou men\u0161\u00ed jezdec zvl\u00e1dne ovl\u00e1dat, nastoupit a uskladnit s\u00e1m \u2014 ne symbolickou \u201cd\u00e1mskou barvu\u2019.<\/p>\n<h2>M\u00fdtus \u201csenio\u0159i kupuj\u00ed podle ceny\u201d<\/h2>\n<p>Nab\u00eddka levn\u00fdch t\u0159\u00edkolek p\u0159edpokl\u00e1d\u00e1, \u017ee senio\u0159i nakupuj\u00ed podle ceny. Data o tom, kdo kupuje elektrick\u00e9 t\u0159\u00edkolky pro seniory, \u0159\u00edkaj\u00ed n\u011bco jin\u00e9ho. Vlastn\u00edci e-kol se klon\u00ed k vy\u0161\u0161\u00edm p\u0159\u00edjm\u016fm \u2014 americk\u00e9 pr\u016fzkumy nazna\u010duj\u00ed, \u017ee zhruba 30% vlastn\u00edk\u016f \u017eije v dom\u00e1cnostech s p\u0159\u00edjmem nad $100 000, oproti asi 17% nevlastn\u00edk\u016f. Mezit\u00edm chudoba senior\u016f prudce klesla: ofici\u00e1ln\u00ed m\u00edra chudoby v USA pro osoby 65+ je nyn\u00ed kolem 10%, oproti t\u00e9m\u011b\u0159 30% v 60. letech. V Evrop\u011b star\u0161\u00ed dom\u00e1cnosti dr\u017e\u00ed nepom\u011brn\u00fd pod\u00edl nahromad\u011bn\u00e9ho bohatstv\u00ed.<\/p>\n<p>P\u0159idejte vzd\u011bl\u00e1n\u00ed. Mezi Ameri\u010dany 65+ vzrostl pod\u00edl t\u011bch s bakal\u00e1\u0159sk\u00fdm nebo vy\u0161\u0161\u00edm vzd\u011bl\u00e1n\u00edm z 5% v roce 1965 na 33% do roku 2023. To je kohorta, kter\u00e1 si d\u011bl\u00e1 pr\u016fzkum, \u010dte specifikace a je t\u011b\u017ek\u00e9 ji ohromit marketingov\u00fdmi fr\u00e1zemi.<\/p>\n<p>Co to m\u011bn\u00ed: prod\u00e1v\u00e1te n\u00e1ro\u010dn\u00e9mu kupuj\u00edc\u00edmu citliv\u00e9mu na kvalitu, kter\u00fd m\u00e1 pen\u00edze \u2014 ne z\u00e1kazn\u00edkovi hledaj\u00edc\u00edmu nejni\u017e\u0161\u00ed cenu. Podstata produktu, poctiv\u00e9 specifikace a v\u011brohodn\u00e1 kvalita zpracov\u00e1n\u00ed tuto skupinu p\u0159esv\u011bd\u010d\u00ed. Slab\u00fd marketing na slab\u00e9m produktu ne.<\/p>\n<h2>Kultura rozhoduje o tom, jak produkt zapadne<\/h2>\n<p>Normy je\u017ed\u011bn\u00ed rozhoduj\u00ed o tom, jak produkt zapadne, a star\u0161\u00ed jezdci na e-kolech se chovaj\u00ed na r\u016fzn\u00fdch trz\u00edch odli\u0161n\u011b:<\/p>\n<ul>\n<li><strong>Vysp\u011bl\u00e9 cyklistick\u00e9 kultury \u2014 Nizozemsko, N\u011bmecko, D\u00e1nsko, Belgie \u2014 ji\u017e normalizuj\u00ed cyklistiku star\u0161\u00edch dosp\u011bl\u00fdch.<\/strong> T\u0159\u00edkolka je spole\u010densky p\u0159ij\u00edman\u00e1 ka\u017edodenn\u00ed mobilita a tyto trhy vykazuj\u00ed nejhlub\u0161\u00ed adopci star\u0161\u00edch jezdc\u016f. Francouzsk\u00fd vl\u00e1dn\u00ed pr\u016fzkum v\u00edce ne\u017e 22 000 p\u0159\u00edjemc\u016f dotace na n\u00e1kup e-kola zjistil, \u017ee osoby nad 55 let tvo\u0159ily 68% p\u0159\u00edjemc\u016f a d\u016fchodci 46% \u2014 daleko nad jejich pod\u00edlem na populaci. Kdy\u017e p\u0159ek\u00e1\u017eka v podob\u011b ceny zmiz\u00ed, p\u0159ihl\u00e1s\u00ed se pr\u00e1v\u011b star\u0161\u00ed jezdci.<\/li>\n<li><strong>Trhy z\u00e1visl\u00e9 na autech \u2014 velk\u00e1 \u010d\u00e1st USA \u2014 maj\u00ed ni\u017e\u0161\u00ed normy ka\u017edodenn\u00ed cyklistiky<\/strong>, tak\u017ee se popt\u00e1vka soust\u0159ed\u00ed do ur\u010dit\u00fdch oblast\u00ed: programy aktivn\u00edho st\u00e1rnut\u00ed a wellness, tepl\u00e9 oblasti s d\u016fchodci, cestovatel\u00e9 s obytn\u00fdmi vozy a pro voln\u00fd \u010das a vyu\u017eit\u00ed na stezk\u00e1ch \u010di pro rekreaci sp\u00ed\u0161e ne\u017e pro u\u017eitkov\u00e9 doj\u00ed\u017ed\u011bn\u00ed.<\/li>\n<\/ul>\n<p>Co to m\u011bn\u00ed: form\u00e1t a positioning by m\u011bly n\u00e1sledovat trh. Severoevrop\u0161t\u00ed kupuj\u00edc\u00ed p\u0159ij\u00edmaj\u00ed t\u0159\u00edkolku jako praktickou dopravu; mnoho americk\u00fdch kupuj\u00edc\u00edch na ni l\u00e9pe reaguje jako na rekrea\u010dn\u00ed a aktivn\u00ed \u017eivotn\u00ed styl. Stejn\u00e9 vozidlo, jin\u00fd p\u0159\u00edb\u011bh. N\u00e1\u0161 <a href=\"https:\/\/regencargobikes.com\/cs\/us-senior-e-trike-market\/\">pr\u016fvodce americk\u00fdm trhem seniorsk\u00fdch e-t\u0159\u00edkolek<\/a> pokr\u00fdv\u00e1 americkou stranu podrobn\u011bji.<\/p>\n<h2>Volno\u010dasov\u00e9 n\u00e1vyky: t\u0159\u00edkolka jako vybaven\u00ed pro \u017eivotn\u00ed styl<\/h2>\n<p>Tato kohorta utr\u00e1c\u00ed hodn\u011b za z\u00e1\u017eitky. Evrop\u0161t\u00ed cestovatel\u00e9 ve v\u011bku 65+ p\u0159edstavuj\u00ed zhruba 66 miliard eur ro\u010dn\u011b ve v\u00fddaj\u00edch na turismus a \u201caktivn\u00ed st\u00e1rnut\u00ed\u201d je j\u00e1drem toho, jak tato generace vid\u00ed sama sebe. Nekupuj\u00ed \u00fastupek p\u0159ed \u00fapadkem; kupuj\u00ed prost\u0159edek, jak pokra\u010dovat v tom, co je bav\u00ed \u2014 j\u00edzdy v parku, objevov\u00e1n\u00ed na dovolen\u00e9, skupinov\u00e9 v\u00fdlety, cesta do kav\u00e1rny po vlastn\u00ed ose.<\/p>\n<p>Co to m\u011bn\u00ed: um\u00edst\u011bte produkt proti voln\u00e9mu \u010dasu a svobod\u011b, ne proti slabosti. Stejn\u00e9 odmedikalizovan\u00e9 r\u00e1mov\u00e1n\u00ed, kter\u00e9 rozhoduje o tom, zda jezdec t\u0159\u00edkolku v\u016fbec p\u0159ijme, tak\u00e9 rozhoduje o tom, jak by m\u011bla b\u00fdt prod\u00e1v\u00e1na. O tom, jak to vypad\u00e1 v praxi, n\u00e1\u0161 <a href=\"https:\/\/regencargobikes.com\/cs\/best-ebikes-for-seniors-2026\/\">best e-bikes for seniors guide<\/a> ukazuje n\u00e1kupn\u00ed krit\u00e9ria, kter\u00e1 tato skupina skute\u010dn\u011b pou\u017e\u00edv\u00e1.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/regencargobikes.com\/wp-content\/uploads\/2026\/08\/trike-electric-cargo-1-rotated.jpg\" alt=\"Elektrick\u00fd n\u00e1kladn\u00ed trike, ukazuj\u00edc\u00ed konfiguraci t\u0159\u00ed kol\"><figcaption>Zdroj: Wikimedia Commons \u2014 Renatotcdm, Public domain<\/figcaption><\/figure>\n<h2>Co to znamen\u00e1 pro nab\u00eddku<\/h2>\n<p>Shrnut\u00ed demografie kupuj\u00edc\u00edch:<\/p>\n<table>\n<thead>\n<tr>\n<th>Datov\u00fd bod<\/th>\n<th>D\u016fsledek pro skladov\u00e1n\u00ed \/ prodej<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u0159i odli\u0161n\u00e9 profily kupuj\u00edc\u00edch<\/td>\n<td>M\u011bjte alespo\u0148 kompaktn\u00ed a v\u011bt\u0161\u00ed platformu; nepova\u017eujte \u201cseniora\u201d za jeden model<\/td>\n<\/tr>\n<tr>\n<td>Adopce v EU se klon\u00ed ke star\u0161\u00edm a \u017een\u00e1m<\/td>\n<td>Skute\u010dn\u011b kompaktn\u00ed, leh\u010d\u00ed, zvl\u00e1dnuteln\u00fd model je nezbytn\u00fd, ne voliteln\u00fd<\/td>\n<\/tr>\n<tr>\n<td>Kupuj\u00edc\u00ed s vy\u0161\u0161\u00edm p\u0159\u00edjmem a dobr\u00fdm vzd\u011bl\u00e1n\u00edm<\/td>\n<td>Ve\u010fte kvalitou zpracov\u00e1n\u00ed a poctiv\u00fdmi specifikacemi; tento kupuj\u00edc\u00ed si d\u011bl\u00e1 pr\u016fzkum<\/td>\n<\/tr>\n<tr>\n<td>Cyklistick\u00e9 normy z\u00e1visl\u00e9 na trhu<\/td>\n<td>Pozicujte se jako doprava v Nizozemsku a N\u011bmecku, jako aktivn\u00ed volno\u010dasov\u00e1 aktivita ve velk\u00e9 \u010d\u00e1sti USA<\/td>\n<\/tr>\n<tr>\n<td>Siln\u00e9 v\u00fddaje na voln\u00fd \u010das a cestovn\u00ed ruch<\/td>\n<td>Merchandise jako lifestyle vybaven\u00ed; budujte p\u0159\u00edb\u011bh dopl\u0148k\u016f a p\u016fj\u010dovny<\/td>\n<\/tr>\n<tr>\n<td>Jezdci \u017eij\u00edc\u00ed sami, \u0159\u00edzen\u00ed autonomi\u00ed<\/td>\n<td>Up\u0159ednostn\u011bte s\u00f3lov\u00e9 ovl\u00e1d\u00e1n\u00ed, n\u00edzk\u00fd n\u00e1stup, zvl\u00e1dnutelnou hmotnost<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nejjasn\u011bj\u0161\u00ed chybou v t\u00e9to kategorii je kupovat pro imagin\u00e1rn\u00edho k\u0159ehk\u00e9ho, cenov\u011b \u0159\u00edzen\u00e9ho, jedin\u00e9ho \u201cseniora\u201d. Skute\u010dn\u00fd kupuj\u00edc\u00ed je schopn\u011bj\u0161\u00ed, majetn\u011bj\u0161\u00ed, n\u00e1ro\u010dn\u011bj\u0161\u00ed a rozmanit\u011bj\u0161\u00ed ne\u017e to \u2014 a nab\u00eddka, kter\u00e1 vyhraje, je ta postaven\u00e1 kolem toho, k\u00fdm skute\u010dn\u011b jsou.<\/p>\n<p>Pro nab\u00eddkovou stranu tohoto obr\u00e1zku <a href=\"https:\/\/regencargobikes.com\/cs\/senior-e-trike-market-gap\/\">mezera na trhu s elektrick\u00fdmi trojkolkami pro seniory<\/a> vysv\u011btluje, pro\u010d je st\u0159ed trhu pr\u00e1zdn\u00fd, a <a href=\"https:\/\/regencargobikes.com\/cs\/electric-trike-stability\/\">electric trike stability guide<\/a> pokr\u00fdv\u00e1 in\u017een\u00fdrstv\u00ed, kter\u00e9 odd\u011bluje d\u016fv\u011bryhodn\u00e9 produkty od katalogov\u00fdch.<\/p>\n<h2>\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n<p><strong>Kdo je c\u00edlov\u00fdm trhem pro elektrickou trojkolku pro seniory?<\/strong><\/p>\n<p>Neexistuje jeden. Trh se d\u011bl\u00ed na aktivn\u00ed \u201cmlad\u00e9-star\u00e9\u201d rekrea\u010dn\u00ed jezdce (kolem 60\u201375 let), kte\u0159\u00ed nahrazuj\u00ed kolo, na kter\u00e9m u\u017e nedok\u00e1\u017eou udr\u017eet rovnov\u00e1hu, na ty s omezenou pohyblivost\u00ed, kte\u0159\u00ed se vracej\u00ed k cyklistice, a na institucion\u00e1ln\u00ed kupce \u2014 obce, za\u0159\u00edzen\u00ed asistovan\u00e9ho bydlen\u00ed, rehabilita\u010dn\u00ed a turistick\u00e9 flotily \u2014 kte\u0159\u00ed nakupuj\u00ed jm\u00e9nem jezdc\u016f.<\/p>\n<p><strong>Jsou kupci elektrick\u00fdch trojkolek pro seniory v\u011bt\u0161inou mu\u017ei, nebo \u017eeny?<\/strong><\/p>\n<p>Z\u00e1le\u017e\u00ed na trhu. Vlastnictv\u00ed elektrokol v Severn\u00ed Americe se p\u0159ikl\u00e1n\u00ed k mu\u017e\u016fm (zhruba 70\/30), zat\u00edmco v Evrop\u011b je p\u0159ijet\u00ed mezi star\u0161\u00edmi \u017eenami v\u00fdrazn\u011b vy\u0161\u0161\u00ed. Mnoho star\u0161\u00edch \u017een tak\u00e9 \u017eije samo, co\u017e \u010din\u00ed nez\u00e1vislou a snadno ovladatelnou mobilitu obzvl\u00e1\u0161t\u011b d\u016fle\u017eitou.<\/p>\n<p><strong>Nakupuj\u00ed senio\u0159i podle ceny?<\/strong><\/p>\n<p>Obecn\u011b ne. Vlastn\u00edci elektrokol se p\u0159ikl\u00e1n\u011bj\u00ed k vy\u0161\u0161\u00edm p\u0159\u00edjm\u016fm, chudoba senior\u016f ve Spojen\u00fdch st\u00e1tech klesla na p\u0159ibli\u017en\u011b 10% a t\u0159etina americk\u00fdch senior\u016f m\u00e1 nyn\u00ed bakal\u00e1\u0159sk\u00fd nebo vy\u0161\u0161\u00ed titul. Jde o kupce \u0159\u00edzen\u00e9ho v\u00fdzkumem a citliv\u00e9ho na kvalitu, nikoli o z\u00e1kazn\u00edka hledaj\u00edc\u00edho nejni\u017e\u0161\u00ed cenu.<\/p>\n<h2>Reference<\/h2>\n<ol>\n<li>US Census Bureau \u2014 <a href=\"https:\/\/www.census.gov\/library\/stories\/2018\/03\/graying-america.html\" target=\"_blank\" rel=\"noopener\">\u0160ediv\u011bj\u00edc\u00ed Amerika: popula\u010dn\u00ed projekce<\/a><\/li>\n<li>Population Reference Bureau \u2014 <a href=\"https:\/\/www.prb.org\/\" target=\"_blank\" rel=\"noopener\">demografick\u00e1 data a \u00fadaje o vzd\u011bl\u00e1n\u00ed star\u0161\u00edch dosp\u011bl\u00fdch<\/a><\/li>\n<li>United Mobility \u2014 <a href=\"https:\/\/unitedebike.com\/electric-trike-for-seniors-target-market\/\" target=\"_blank\" rel=\"noopener\">Kdo je c\u00edlov\u00fdm trhem pro elektrickou trojkolku pro seniory?<\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>The target market for a senior electric trike isn&#8217;t one buyer \u2014 it&#8217;s at least three. Here&#8217;s who they are, what the data says, and what it changes.<\/p>","protected":false},"author":3,"featured_media":2171,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge"],"_links":{"self":[{"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/posts\/2213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/comments?post=2213"}],"version-history":[{"count":1,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/posts\/2213\/revisions"}],"predecessor-version":[{"id":2238,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/posts\/2213\/revisions\/2238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/media\/2171"}],"wp:attachment":[{"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/media?parent=2213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/categories?post=2213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regencargobikes.com\/cs\/wp-json\/wp\/v2\/tags?post=2213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}