Grote hoogtepunten van het Bentonville Bike Fest 2025

Bentonville, AR – June 5, 2025 — Against the backdrop of blue skies and Northwest Arkansas’s rapidly growing trail network, the 2025 Bentonville Bike Fest delivered more than just world-class riding and community vibes. This year’s event became a launchpad for notable product innovations, brand comebacks, and strategic shifts across the mountain biking industry.

Headlining the weekend were three key stories: Specialized’s updated Turbo Levo Alloy, the return of Revel Bikes, and a broader wave of tech-forward product debuts from emerging and established players alike.

Specialized Rolls Out Updated Turbo Levo Alloy

One of the most talked-about releases at the festival was the 2025 Specialized Turbo Levo Alloy, an updated entry-level version of the brand’s popular full-suspension e-MTB.

This year’s Turbo Levo Alloy features:

• M5 aluminum frame with revised geometry for better trail compliance
• De Specialized 2.2 motor with 90 Nm of torque and a 700Wh battery
• Mixed wheel setup (29″ front, 27.5″ rear) for maneuverability and speed
• Compatibility with Specialized’s Mission Control App, offering range optimization, motor tuning, and over-the-air updates

At $5,800 USD MSRP, the 2025 Levo Alloy targets riders who want high-performance e-MTB capability without entering carbon price territory. While it shares the same Brose-based motor system as its pricier siblings, the build kit is more accessible—featuring a RockShox 35 Silver fork, SRAM NX drivetrain, and Trail T brakes.

According to Specialized’s product manager Simon Keller, “The new Levo Alloy is about democratizing e-MTBs. We’ve seen the appetite for electric trail bikes explode, especially in regions like Colorado, British Columbia, and yes—Arkansas.”

Revel Bikes Returns with U.S. Production

After a brief hiatus following production delays and internal restructuring in 2023, Revel Bikes made a much-anticipated return to the scene—literally—by rolling into Bentonville with a refreshed brand identity and a U.S.-made carbon frame program.

Their updated Ranger trail bike stole attention with a lighter frame weight, integrated frame storage, and revised linkage geometry. But the bigger story was that it’s 100% manufactured in Colorado, using Revel’s in-house Fusion-Fiber carbon process.

Revel founder Adam Miller commented at the event, “We had to hit pause and rethink our future, especially in a crowded market. Bringing manufacturing in-house not only shortens lead times but lets us experiment with design more freely.”

Revel’s move aligns with a growing trend among boutique brands toward reshoring carbon production—a direct response to the rising cost of overseas logistics and increasing consumer interest in domestic manufacturing transparency.

Tech and Trends from the Festival Grounds

Aside from headline launches, Bentonville Bike Fest also served as a barometer for broader industry trends. Key observations from this year’s expo included:

Strong Showing from E-MTB Startups

Companies like Ride1UP and Esker Cycles displayed mid-drive prototypes aimed at trail riders and commuters alike. Several bikes featured modular battery systems and integrated torque sensors, indicating rising user expectations for refinement—even in budget categories.

Suspension Gets Smarter

SR Suntour unveiled a prototype auto-tuning rear shock with on-the-fly terrain sensing, aimed at mid-tier trail and enduro bikes. Fox also teased updates to their Live Valve platform, with reduced latency and lower battery draw.

Inclusive Product Development

A growing number of brands, including PNW Components and Juliana, highlighted parts and accessories built specifically with female riders and adaptive athletes in mind. Shorter reach handlebars, shock tune kits, and dropper posts with lower actuation force were part of the mix.

Bentonville’s Role as a Rising MTB Hub

Now in its fifth year, Bentonville Bike Fest has grown from a regional celebration into a national platform for product launches and brand storytelling. With over 12,000 attendees En 150+ brands present, this year’s event set new records in both foot traffic and exhibitor participation.

“The community here isn’t just consumers—they’re builders, testers, and advocates,” said festival director Kenny Belaey. “That makes it the perfect place to show what’s next for mountain biking.”

Thanks to investment from groups like Runway Group and the Walton family, Bentonville has become one of the most well-developed trail systems in the U.S., with over 130 miles of singletrack accessible from town. That trail density, combined with a fast-growing outdoor economy, continues to attract riders, events, and brands alike.

Vooruitkijken

With new product momentum from giants like Specialized, boutique innovation from brands like Revel, and a clear emphasis on inclusivity and U.S.-based production, the 2025 Bentonville Bike Fest offered a window into where the mountain bike industry is headed.

Whether you came for the demo rides or the industry scoops, one thing was clear: the trails may be the same, but the gear—and the conversations—are evolving fast.

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